Color Palette and Fonts
Working with the Personal Identity team to clarify their place within the industry, we identified the unique balance in their approach; whereby both aesthetics and technical knowledge are equally considered. It was this duality that led to the implementation of two harmonious but contrasting typefaces across the visual identity to represent the Personal Identity ethos.
The color palette reflect the same concept, incorporating the soft warm tones of various uncoated paper stocks with a more detached and timeless anthracite gray.
The brand identity incorporates the soft warm tones of various uncoated paper stocks, natural cotton ribbon and embossed elements to subtly introduce texture. A layered approach ensures the brand is embedded throughout the customer experience, with considered details like the bespoken shape of the invitation's envelope.