Editorial

SPECTRUM

ROLE
Art Director and Designer
CLIENT
HIP Hotels
WHEN
4 Volumes from 2016 to 2019
PUBLISHER
HIP Media Group

The Concept

spectrum (ˈspɛktrəm) the distribution of colours produced when white light is dispersed by a prism or diffraction grating.

Hotels and their architecture, atmosphere, interiors and locations all have their own story, from functional or formal to fun, free and fabulous. ‘Spectrum’ was created to show the full colour range of the hotels part of the HIP Hotels collection. This book is a riot of colour, style and grace, where the world’s most enticing interior designers and architects have created an oasis of calm, with a flourish, just for you.

For a large part of the history of Photography, before the introduction of colour, the only choice was monochrome and therefore photography was thought of as being in black and white.

‘The Other Book’ then was conceived to show the true beauty of the hotels even when the colour spectrum is missing. It says more than a hundred reviews ever could - within these pages you’ll find timeless windows into other worlds, all over the globe. It is the very essence of what HIP Hotels does, distilled for your perusing pleasure.

Commercial Reel

Volumes

Spectrum I, 2016

Spectrum II, 2017

Spectrum III, 2018

Spectrum IV, 2019